◐ VAN ELSENAI
030About

Two engineers.
One thesis.

Most businesses are still running on software designed for a workforce that no longer needs to exist. We rebuild the operational layer for the AI era.

Founders

Tom van Elsen

Engineering · Architecture

Ex-Atlassian, ex-Canva. Built the platform team behind two ASX-listed scale-ups before going independent.

Anya Reeve

Design · Operations

Operations lead at three early-stage startups. Built the case for AI workforces inside a 600-person retail group before founding Van Elsen with Tom.

Thesis

Off-the-shelf SaaS taught a generation of operators to shape their business around the software. We think that's backwards. The software should shape itself around the business — and now, finally, it can.

We don't sell licenses. We don't lock you in. We build a system, hand you the keys, and stay on call for as long as you want us.

Principles
  1. You own the code. Always. Day one.
  2. Fixed scope, fixed price. No timesheets. No surprises.
  3. Production-grade or it doesn't ship. If it can't take the Black Friday hit, it isn't done.
  4. Humans on top, AI underneath. Not the other way around.
031Story so far
  1. 2023

    Tom & Anya start prototyping for two pilot clients out of a garage in Brunswick.

  2. 2024

    First AI Operating System ships. Hartwell Plumbing books 184% more jobs in twelve months.

  3. 2025

    Team of two grows to a team of five. Forty-three systems shipped across four industries.

  4. 2026

    Voice agents launch. First six-figure quarter. We're hiring.